As traditional sports become FULLY aware of the magnitude of esports they have begun to integrate esports elements into their marketing strategy. Hey, that's a good start, but let's be honest, this is in most cases a desperate move to "stop the bleeding" of losing a large segment of a fan base and of course the entire, future fan base itself... young people.
There is a video game version of every major sport in the world and most of these are made with the mission to be as, "true to life" as possible. That's cool, but what if it's backwards.
If traditional sports really want to stop their slide and ensure their longevity, perhaps they need to look at integrating esports elements into the SPORT itself, and not just into the marketing. The best and most popular esports are; accessible, fast paced, require a ton of skill, require a ton of strategy and are over quickly. In a word, they are... EXCITING. How can traditional sports grab onto that ideal and incorporate...
In the future, people might just say that if you want to make a name for yourself in sim racing, the Majors Series is the best place to do it. Who knows... it could happen.
Here's what I do know... back in the day if you wanted to make a name for yourself in oval racing, the Copper World Classic was the place to do it. It was the southwest, short track version of Daytona Speed Weeks. Every year the Copper Classic was the kickoff event for the season and whether you raced; trucks, stock cars, sprint cars, midgets, modifieds or Silver Crown cars. This race could launch your season and in many cases your career. The Silver Crown race was the “crown jewel” of the Classic and as such has a star studded list of winners; Jeff Gordon, Tony Stewart, Jason Leffler, Ken Schrader, Mike Bliss and Kenny Irwin to name a few. Tony Stewart credits the Copper Classic as one the most important races in making his future career possible.